How to Write an eCommerce Product Description?

## Introduction

A product description is a textual description of a product that appears on the product page of an e-commerce website.

Product descriptions are a very important part of the eCommerce website, as they are the first thing a customer sees when they visit a product page on the website. Therefore, they have a huge impact on the overall user experience of the website and, as a result, on the conversion rate and the sales of the products.

## What is a Product?

In the context of eCommerce, a product is a physical or digital item that can be bought by a customer. It can be a physical product, such as a pair of shoes, or a digital product such as an ebook.

– A physical product is an item that you can touch, feel, and hold in your hands. Examples of physical products include books, clothes, furniture, and food.

– Digital products are items that are not physical. Examples include music, movies, eBooks, and apps.

For the purpose of this guide, we will use the term product to refer to both physical products and digital products.

## What to write in the product description

The product description should provide the following information about the product:

1. Product name: This is the name of the product.

2. Short description: The short description is the first sentence of the description. It should describe the product in a few words.

3. Description: In addition to the short description, the description should include a longer description. This is a detailed description that describes the product more in-depth.

4. Features: A product can have many features. The features should be listed in a table.

5. Customer reviews: If the product has customer reviews, they should be included in the description as well.

6. Price: Finally, the price should be added to the description if it is available.

7. Add to cart: Add to cart is a button that allows a customer to add the product to their shopping cart.

8. Buy now: When a customer clicks on the buy now button, they are taken to the checkout page.

9. Related products: Related products are other products that are related to the product that the customer is viewing. For example, if a customer is looking at a book, the related products could be books that are similar to the book that they are looking at.

10. Compare: Compare allows the customer to compare the price of two or more products.

11. More information: More information is a link that takes the user to a page where they can find more information about that particular product. For instance, if the product is an ebook, the more information page could be a page about the author of the ebook.

12. Checkout: Checkout is the page where a customer can pay for the product and complete the order.

13. Cart: Cart is a list of all the products that a customer has added to their cart. The customer can remove products from their cart by clicking on the trash can icon.

14. My account: My account is a page that allows customers to log into their account and view their order history.

15. Log in: Log in is the login page for the customer’s account.

16. Sign up: Sign up is the sign up page for new customers.

17. Help: Help is the contact page for customers to get in touch with the company.

18. Contact us: Contact us is a contact page where customers can contact the company with any questions.

19. Privacy policy: Privacy policy is the privacy policy page where the customer can learn more about how the company collects and uses their data.

20. Terms of use: Terms of use is the terms of use page that tells the customer what they can and can’t do when they are using the site.

21. Sitemap: Sitemap is the sitemap page that lists all the pages on the site in an easy to read format.

22. Site map: Site map is the site map page that helps the customer navigate the site and find the pages that they want to visit.

23. FAQ: FAQ is the frequently asked questions page that answers common questions that customers might have.

24. About: About is the about page that provides the customer with information about who the company is and what the company does.

25. Legal: Legal is the legal page that informs the customer of the terms and conditions under which they are allowed to use the company’s products and services.

26. Cookies: Cookies are small pieces of information that are stored on the customer’s computer. The company can use cookies to collect information about what the customer does on the company’ website. Cookies can also be used to personalize the website experience for the user.

27. GDPR: GDPR is the General Data Protection Regulation, which is a set of rules that the EU has put in place to protect the personal data of EU citizens. The GDPR applies to all companies that are based in the EU.

28. Security: Security is the security page that gives the customer information about how secure the site is and how they can keep their information safe.

29. Payment: Payment is the payment page that lets the customer pay for their order. The payment page can be different depending on the type of payment method that the company uses.

30. Thank you: Thank you is the thank you page that shows the customer that their order has been received and processed.

31. Confirmation: Confirmation is the confirmation page that confirms that the order was successfully placed.

32. Order history: Order history is the order history page that displays all the orders that have been placed by the customer.

33. Refund: Refund is the refund page that refunds the customer for the purchase.

34. Return: Return is the return page that returns the customer back to the home page of the website.

35. Error: Error is the error page that is displayed when an error occurs.

36. Warning: Warning is the warning page that warns the user that something is wrong.

37. Success: Success is the success page that indicates that the user has successfully completed the action that they were trying to perform.

38. Welcome: Welcome is the welcome page that greets the user when they visit the website for the first time.

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